MENTAL HEALTH IS HEALTH

I was senior creative of the 'Mental Health is Health' campaign across Paramount, Paramount’s aimed at reminding audiences that mental health is just as important as physical health  - reaching audiences in 155 countries and even lighting up Times Square

Starting as an MTV initiative and soon being adopted by the whole of Paramount. We partnered with 10 leading mental health non-profits, generated over 500 posts, leading to 36M impressions, 11.6M views and 454k engagements. 

Senior Creative: Josh Wright // Creative Director: Dan Sully // Art Director: Amy Shields
Animator: Leanne Rule  // Production: Jessica Savory